We help businesses select and protect their trademarks.
The first to use a name for a product or service has superior rights to subsequent users, even if the first user never applied for a formal trademark registration. A small business in Boise can prevent you from using a similar name in Atlanta if it has a federally registered trademark. And that same small business can thwart your nation-wide expansion plans even if it doesn’t have a registered trademark. Thus, before you select the name for your business or product, you want to make sure that someone isn’t already using that name or a similar one for related products or services.
We procure comprehensive trademark searches to identify potential conflicting marks, analyze the results, and give you guidance so that you don’t invest your blood, sweat, tears, and money building your brand only to be forced to change it later.
And after you’ve selected or established your brand, we can help you protect it by applying for a formal registration with the U.S. Patent & Trademark Office and through litigation if necessary.